Quote:
Originally posted by Loun@Apr 15 2003, 04:37 AM
On a similar note when your entire brand is built around 1 person or 1 personality how do you successfully make that jump after that personality is gone...
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It was successful after he was gone. It was successful loooooooonnnng after he was gone. Don Lapre infomercials ran for at least a couple years with no one having the slightest clue he had nothing to do with them. so i guess it can be done quite easily.
The Tonight Show seems to be doing just fine.
His own main site
www.donlapre.com up until a couple months ago was just an apology, legal notice and explaination that he had nothing to do with whatever that infomercial promoted. ("placing tiny ads in .... blah blah blah"
04-15-2003
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