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| Legacy Archived Main Board Business chat and general industry chat. All participation is welcome. Dont post your fucking spam here. |
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03-23-2004
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#1 |
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Members
Join Date: Oct 2002
Posts: 1,156
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while hustler has been nickle & diming this industry, penthouses new owners are showing themselves to be true professionals.
Media Billing, L.L.C., a 99%-owned subsidiary of Penthouse International, Inc., has purchased all of the outstanding member interests of iBill for $0.7 million in cash, a $0.8 million short-term note, and assumption of a $22.0 million working capital deficit. So does that mean that the penthouse/ibill portfolio is significantly more important than the hustler/jetbull portfolio??? I'm lost on these matters. Can anybody shed some light? Will any additional moves be made by penthouse that will shake up the industry?
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03-23-2004
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#2 |
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Members
Join Date: Oct 2003
Location: Banff, Canada
Posts: 213
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do you have a link or anything?
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03-23-2004
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#3 |
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Members
Join Date: Oct 2003
Location: Banff, Canada
Posts: 213
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03-23-2004
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#4 |
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Fat Fucking Nobody
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Join Date: Oct 2002
Posts: 6,523
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http://www.forbes.com/technology/2004/03/2...322galanis.html
probably not a good idea to give 'em any shit if they tell you where you should cut grass... |
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03-23-2004
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#5 |
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Scored VIP to Anton's Piss Tank
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I'm curious why you say Hustler has been "nickel and diming the industry" to date and why the comparison to Penthouse here? What's the deal, cause I am obviously missing something here.
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03-23-2004
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#6 |
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Administrator
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Hoop it seems you already have made up your mind on this issue.
I personally hope that Penthouse can make a good name for itself in this industry. I also hope that they can turn IBill around and make it into a solid processor. This industry needs both of these. However, just from my brief understanding of things, Penthouse is just coming out of bankrupcy. Penhouse has not accomplished anything online, nor has it contracted with a proven player like Ken. IBill is one of, if not THE worst regarded processor in the industry and has been passed around like a bag of shit no one wants. Penthouse a company just coming out of bankrupcy taking on 22 million defecit ( debt?) before making a dime online seems like suicide to me. It will make for interesting times, and I will truly be pulling for them!!
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03-23-2004
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#7 |
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Banned
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Location: Vancouver Canada
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I remember years ago speaking with a VP of Penthouse over there sites, Mark I think his name was.
I'm talking maybe '98. I think it should be interesting , perhaps this is a part of a real attempt to come into online and mean it. |
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03-23-2004
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#8 | |
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Quote:
They have a great brand name, and tons of quality content - if managed right I would think they could do a great job.
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03-23-2004
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#9 |
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Members
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Join Date: Nov 2002
Posts: 2,581
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Penthouse publishing division is in bankruptcy... I dont think the financial division is, I could be wrong.
More intersting to me is this Pay by Touch company. |
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03-23-2004
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#10 |
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Easy Like Sunday Morning
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Enforcer, I don't quite get that one either.
Cleo, the first foray onto having an affil program by Penthouse their affiliate stats was only a blank page with a single dropdown by date and day, couldn't see the whole month, no history, nada. I think they also had two horizontal banners as their entire promo tools lineup. Now this was around '99 or '00, when nearly every program had stats by site, by referral link, by history, and odd banners, FPAs and the whole shabang. It literally made Serge's '97 stats look advanced! (And that's not even a joke or a hyperbole.) Mike, how might Penthouse's content branding help them out with processing? I haven't had my second cup of Joe yet, so maybe I'm not seeing where these dots connect. KK, correct, only the publishing subsidiary is in bankruptcy. And yes, the PBT tech looks very interesting. Can USB peripherals be far behind? Last edited by Dravyk at Mar 23 2004, 02:02 PM |
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03-23-2004
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#11 | |
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Quote:
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03-23-2004
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#12 |
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Members
 Join Date: Feb 2004
Posts: 66
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I agree MikeAI, I hope they work it out. IMO, they do need to hook up with someone who knows what they are doing in the online arena, or they're as good as 6 feet under.
It'll be very interesting to see how things turn out.
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03-23-2004
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#13 |
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Industry Member
Join Date: Nov 2002
Posts: 1,371
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They couldnt keep the magazine alive , what makes you think they will do better now? I have nothing against them , always liked PH, but to start prety much from scratch now is not too realistic
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03-23-2004
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#14 | |
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The Net killed the Magazine..... Everyone's magazine numbers are way down. Playboy, Huslter, as well as mainstream.... Amber is right, they need someone who has experience in the industry or they will be toast.
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03-23-2004
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#15 | |
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Members
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Location: Down Under
Posts: 5,202
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Quote:
they have years and years and years of editorial content, stories, photos etc - 10 times the quality and quantity that can be obtained from most of us smut peddlers ... do you know how many different niches of website you could do with that content? for men AND women, every age group, every sexual interest, couples (a huge market most of us ignore) etc ... i think we are almost full loop in the cycle with the cc issues starting to settle and 'content is king' will be the next motto for 2004 just like 96-98. someone like Penthouse most likely won't have the same trouble with cc processing & visa as we do because of ... lets hear it ... BRANDING! If Mr Penthouse plays golf with Mr Visa i'm sure 1% chargebacks won't be a problem!  so the way i see it, penthouse is nicely positioned to jump in and do what few of us have been able to acomplish - an internet porn business that is accepted in the mainstream world. every time purve has been in a newspaper, on tv or radio we have a decent influx of sales (& most importantly, free for us!) - back in 98 the ny times article generated about 60 signups, the E! shows do about 15 - 20 on every replay (at least 10-15 replays), articles on the big newspaper websites will do about 50 sales also ... Imagine if you had a name like penthouse and didn't actually have to try to get publicity?! Just opening a website will guarantee you publicity in 50 publications throughout the world! it comes down to 1 thing, are the current directors of penthouse capable of pulling together their tools in the right order? |
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03-23-2004
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Fat Fucking Nobody
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it seems they have processing & content well and truly taken care of!
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