I'm Stumped! Can you figure it out?

[EmporerEJ]

Ok, so I have word filter bots out there that trip whenever certain terms make their way around the web. That way, I look really smart, and know what's going on.

I keep tripping over pages like this one:

http://krwwqomjweja.cn/401.html

Always a cryptic name, and usually *.cn

I understand they are trying to get Google to notice the page as "relevant text on subjects(s.)"

But what's the end game? WHY are they doing it? It seems to be circular. the links on the page just go to other pages of the same ilk????

Where are they making the coin?