[EmporerEJ]

Personally, I think it's more about their trademark, and the dilution of the trademark. Sounds like they hired a good IP lawyer, as well as good marketing people.
They've also been very litigious in the arena of any flashlight shaped (And the REALLY stretch the term "flashlight shaped.") personal Jack off device.

Again, the IP attorney working their "patent" in this regard.
The future is about owning, and suing for IP rights.

This is nothing new.......it's just the industry eating its own now, instead of some outside company like Acacia.

Ask AEBN.