[EmporerEJ]

With a decision of $0.00 vs. something?
As long as it's priced right, it will be profitable.
The day we decide NOT to pursue a sale because "someone might pirate the content," is the day you should fold your tent.
This is nothing new. You've been able to pirate their content since it was made. It's just easier, and faster today. Playboy's target customer doesn't mind paying.