Quote:
Originally Posted by EmporerEJ
The Kiosk only recognizes over 18 (Have credit card.)
But, even if it were so, how does that matter?
Will that 50 year old, who is now very comfortable renting the DVDs this way, and is very happy the DVD player doesn't have a flashing "12:00 am," suddenly stop watching movies? No. In fact, they will be even better customers then, as now.
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Yup, and you keep selling to a declining market (because, sadly, people over 50 do tend to die off... or retire and leave the area). If you don't see a lot of people under 30 using the machines, that should tell you that it isn't a business with a true long term potential for growth, just a nice slow and steady decline into irrelevance.