YNOT – London-based advertising agency M&C Saatchi has won the global account for dot-xxx, the proposed adult-specific Top-Level Domain to be administered by Florida-based ICM Registry. ICM expects the International Corporation for Assigned Names and Numbers to approve its application to manage the domain before the end of the year, and Saatchi-created campaigns directed at the adult entertainment industry will begin in January, ICM President Stuart Lawley told YNOT on Thursday. Consumer-directed campaigns are expected to begin in April, he added.
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