Re: Think Cross Sales Werent a Big part of the Biz?
Looks like WEG is not going to be the last of these. From what I hear others are going down fast as well. Whole business models are having to turn on a dime or perish.
I've heard people claim the affiliate model is dead. I disagree, because I think if anything it will just correct itself and return to something that is more sustainable over the long haul, more selective in terms of who can participate, and more valuable to both the program and the affiliates in the long term.
Just thinking positively?
Nope. Why would a perfectly good, time honored, marketing technique be obsolete just because some failed with it? Amway is doing fine after so many years as an MLM but tons of others have come and gone - and usually for similar reasons to what is happening in adult - unsustainable or sometimes illegitimate variations on a marketing technique is the fault of management, not sales design.
Thoughts?
|