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Originally Posted by Mediaguy
They sold it to me as a "docu-soap". They weren't coming off as "serious" documentary filmmakers but as using the reality concept as a series for entertainment goals. They tried to be "documentary" as much as possible and from what I saw got it mostly on the fly. Only once did they ask me to explain something to someone for the benefit of the camera and their narrative, and actually used it.
Also, at least during the production phase, they never implied to me anything about world distribution - they were quite open about just getting the Canadian and hoping the concept would sell to an American company. (Then again I did ask lots of questions and screened them like any company that wants to cover us just to make sure their agenda isn't to demonize us...)
Anyhow, we're still getting calls from people who saw us (or who claim their brother or teenage son saw us) on TV and would like to know a little more. Might not have paid off in spades, but it paid off, and adds a little to the overall PR strategy.
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That is not the public pitch nor was it how it played out for most. Hey they got our tax dollars and made some money. Media welfare sluts.