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Old 11-13-2009   #3
Hell Puppy
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Join Date: Oct 2002
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Default Re: unsustainable marketing

This one actually surprises me. Corporate clearly wants to use it as a loss leader. If they trialed it and have data that it works, what's the issue?

Sure, you lose a dime on the burger, but the soft drink you wash it down with has a product cost of about about 9 cents. Fries also have a good margin, in fact everything on the menu other than the meat does.
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