[RawAlex]

Here is possibly the best possible example:

Rumors have swirled that celeb bloggers like Perez Hilton receive payouts from agents, shows, and marketing companies to keep certain z-listers in the game. Example being the "reality" show The Hills, which pretty much doesn't show up on the radar anywhere else, but gets wall to wall coverage on Perez's blog.

Perez has even started his own record label, and signed his first artist (a dopey singer from france). The he interviews the guy himself, gets his "interview" picked up by one of the teen music magazines, and then goes on his blog and says "teens go wild over new singing sensation". Shill doesn't even start to cover how this goes.

So what do you see on Perez pretty much daily? Lady Gaga, The Hills, Miley Cyrus.. it's predictable. You have to wonder if one or more of those is paying for the attention.