Actually, from what I have heard, farming useless traffic and selling it to people who want to build "ranking" is a very profitable business. I am amazed when I see stats on some of these tube sites, claiming half a million hits a day, but then you look closely and they are using a refresh in their meta tags, they are buying shit traffic to pump the numbers, and in the end, they have only a couple of k of traffic (which is why the can afford to run the site, because nobody is using bandwidth).
Pump and Dump Alexa Style