Re: To Skim or Not to Skim
A complete ban on skim is a bit over the top, but I don't think a sponsor would be out of line requiring that a minimum percentage of clicks actually get sent to content. I have such a requirement for my trade partners (60%).
As for using sponsors bandwidth, that's not really an issue in regards to skim. The only way that a skim site would use sponsor bandwidth is if the sponsor allows hotlinking of images or vid clips and that's completely within the control of the sponsor via their server config.
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