Quote:
Originally Posted by rhetorical
The advertising has to be embedded in the content. Ultimately, advertising must become the content to pay the freight.
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And this is the angle I'm chasing on our site. It'll be interesting to see if we can get enough traffic to the site on a consistent basis to get the advertisers interested enough to pull the trigger, but I've no doubt the model we're building is, at the very least, a much more forward-thinking approach to advertising vs. content.