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Originally Posted by tony404
Actually that's going to be changing soon. I read an article that the news sites are going to be starting a pay subscription model. Ads doing work and I think there are so many ads on line people become blind to them. I dont think they are getting the result the ad buyers want especially when you add ad blocker plugins.
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Just as tivo is killing broadcast tv, pop up blockers will kill internet advertising. When someone produces a flash blocker, it could be all she wrote.
I think its quite obvious that there is way too much stuff that just does not generate revenue and will crash or morph into a revenue generator. But eyeballs on ads just doesnt work that well. As I have always said, content is king and I stand by that. The advertising has to be embedded in the content. Ultimately, advertising must become the content to pay the freight. The Superbowl ads are a primitive kick at that can followed by viral you tube type stuff, but that is still too pedestrian.
There is a whole new post Rove generation of spin doctors about to hit the scene and change the status quo.