Re: Any predictions for 2009?
DRM failed. It is too cumbersome and too overbearing, and punishes the good customers and doesn't really defeat the bad ones (who will just get the content anyway).
The only way to lock the content up enough hurts the business more than anything - so you have to be proactive about chasing thieves. 2009 will be the year content producers wake up and realize that if they don't protect their content, it has no value - and at that point, the entire porn business no longer has a financial leg to stand on.
__________________
Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds
|