Quote:
Originally Posted by gonzo
Ill also add this.
Tube sites arent a bad thing.
Cross sales arent a bad thing.
Popups werent a bad thing.
Blind links werent a bad thing.
What happened was that in the case of some of the earlier techniques you saw them misused and the effectiveness reduced.
Remember just a few years ago where the trend was for the pay site owner to spend on the upwards of 10K for a smashing tour but when you got inside it was one huge content repository?
Surfer got wise...funny thing is some of the same people that were doing that are now guilty of the misuse of precheck cross sales.
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Another great post.
The problem has been the same for years. The value people put on getting surfers to the site and the value put on members areas. Sites will spend $100,000 to get people to a site and $10,000 on what's inside the site. In the first year. In the second year they spend another $100,000 outside the members are and $5,000 inside.
And then they blame others for the members turning their backs on buying.
And think the answer is to spend $110,000 on getting more people to the site.