Btw, I have also been a panelist on traffic and marketing seminars this year at:
- XBiz Hollywood - Feb (Traffic Panel)
- Phoenix Forum - April (Niche Marketing Panel)
- Cybernet Expo - June (Traffic Seminar & Web Design Seminar)
- XBiz Summer - July (My own solo presentation on SEO)
- Internext - August (Emerging Marketing Methods Panel)
You can also hear my two part interview on SEO here:
Kevin Godbee - Introductory White Hat SEO pt.1
http://www.sin20.com/node/5174
Kevin Godbee - Introductory White Hat SEO pt.2
http://www.sin20.com/node/5232
And to answer your question from the post title, How much does SEO cost?"
It probably costs less than you think, and my projects usually pay for themselves within 2 - 3 months and then it's all gravy after that. The rankings usually stick for a year or more without even having to do additional work.
Which reminds me, if anyone is offering SEO services where there is a steady ongoing monthly fee and they are going to submit you to all the 100's of search engines every month ... run like hell unless you want to be the star in your own production of "Back to the Future".