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The industry moves a ton of cash but creates very little wealth.
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That about says it all. This is a very bad time for business. Not just porn, but imagine if you owned a restaurant. I am seeing wines available in stores that were only sold at restaurants last year. The restaurants and their clientèle can't afford them. I know that I am a restaurant guy and my eating out has dropped by thirty per cent. The upside is that I am cooking more and enjoying it a lot more. However the restaurateur suffers.
Interestingly, at the moment, I am spending a huge amount (in my little world) on a totally new site and a huge amount of magazine advertising as well as a bunch of new site design. It is counter intuitive, but I think the time is right. Those who fold their tents, never had much of a tent anyway.
Only time will tell if this is the right decision.