That article doesn't explain very well. The jury returned guilty on all 20 counts. 10 against Max himself and 10 against Max World Entertainment.
Based on some of the juror comments afterwards it appears they were initially hung on the 10 charges regarding transportation of obscene material via the internet (5 against each), but after taking a break they finally returned a verdict on all 20 charges
http://www.avn.com/video/articles/30610.html