[Hell Puppy]

Here's the history lesson....

Once upon a time, it was discovered that webmasters would tune in to hear some audio if the programming was interesting, taught them something or was just entertaining in watching people piss with each other in an audio format. To best of my knowledge Sharky Live was the first show. He ran it for CE, came on at a set time and day, advertised well in advance. It was just an hour or so show.

Next discovery is that people will pay to advertise on these things. And money in this industry is like blood in the water to a shark.

At one point you had Dokk with Albumside working out of a studio in his house equipped better than many small FM stations. Sound and production quality was top notch. His format was 24/7 with some live stuff and programs mixed in. The concept being webmasters listen while they work. And by all accounts he was getting some good advertising dollars.

Like everything else we do, the market quickly gets saturated as everyone tries to copy the success and pretty soon it's tough to make a buck and things sort themselves out.

Current day...wow, who listens to this stuff? Can you really get a sponsor to give you a check for a show heard by less than 20 people? Guess so. This is another broken economic system in our biz. You have dollars changing hands with NO ROI and stations being run solely for the ad dollars without any sort of clue about programming or talent.