[gonzo]

Originally Posted by EmporerEJ

Ok folks, let's talk turkey here......
I'm not looking to sell you something just yet, but I'm trying to gather some real world numbers as to what a confirmed customer is worth to you. It's easy to see what a sale is worth. Just check the payouts on affiliate programs.

But how about this:

What is it worth to you, to expose your service/product/content to a customer paying attention? I mean, if you could be assured they were paying attention because they had to answer a question correctly in order to count.
You wouldn't be "charged," unless they answered correctly.

What would that be worth to you, and how often would you be willing to have them re-exposed to your "ad?"

I think to answer this question properly you need to examine how much you make on the average off of each customer. Doesnt matter if its average order or retention length.

Too many new porgram dont get this and come out of the gate offering pay persign up and other major mistakes without first knowing how well that traffic converts.

Major mistake.