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Originally Posted by LizAEBN
Thanks for sharing your thoughts on the "what's next" questions. I think there are strides being made in the direction you indicate, to be sure - which will enhance the industry as a whole. But I have a hard time thinking that VOD is "dying" for a variety of reasons, not least of which is that I believe it will be integrated into the next wave.
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No, it certainly isn't dying. It will be the next evolution in content delivery. But I do see a problem with putting a meter on it. Like the hotmovies method of "paying by the minute."
It's my experience customers are uncomfortable knowing a meter is ticking off in the background. It's distracting, and ultimately self defeating.
There will also be a wake up call in the value of content when the "movie side" of the industry jumps into the "web side" of the biz. I come from the video store era, and even today, I can buy dvds wholesale all day for 99 cents, chock full of 4 hours of constant content. And that's a physical product, with physical delivery. That makes the actual value of the content on that disc about 17 cents of hard currency, about 4.25 cents per hour, .078 cents per minute.
Now, that's the reality of it. That value will decrease when the "hassle" of producing a hard product is removed. And somewhere in the world, there are people that will compete with THAT price.
I realize this isn't a popular opinion, and people will squawk, but that's the way the free market works.