Re: Is innovation in adult dead? And why?
To continue a thought...
The type of analysis I was just kind of walking thru on mobile is something that is a key skill set if you really want to innovate and be successful. I think the most creative people in this business are those who still can put themselves in the position of a surfer and see our world thru their eyes.
You'll hear me refer to "psychology" a lot especially if someone asks me to review their tour. That's what I'm talking about, you have to get inside that surfers head and know how they think. And when i see a cookie cutter tour, I just roll my eyes and dont bother to send a single click.
Best recent innovation I can think of? Geo-targetted ads.
Why? Psychology.
Whether it's a dating site, cam site or whatever, it tickles what I jokingly call the "availability gene" in the male. If the girl is close, there's a better chance you might actually meet her. "Hot blonde" isn't near as appealing as "Hot blonde down the street". Amateur sites have known this for ages, it's the "real girl" appeal versus "glam model".....the glam model is just a model, thus more inaccessible. Amateur girls like Carol Cox who have parties and invite surfers, do huge bank.
On the other end, wanna take a solo girl site and see your sales cut in half? Let her put in her blog that she just got married.
And the worst thing you can do is totally lose site of your ability to surf your own sites with the eyes of your would be customers. Some of the large companies in this industry have done this. I shake my head when I see them coming up with nifty new twists on their sites but their programmers have done a minimal job and gone home leaving bugs in place that drive surfers crazy. It's flushing money down the toilet.
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