Quote:
Originally Posted by Toby
There may be a few that can say specifically that they signed x number of deals worth x dollars during the show, but that's not the way it works most of the time. You make contacts at shows. Some lead to new deals very soon thereafter, some perhaps after a few months, and still other deals with someone you've never met that gets referred by someone you spent a half hour chatting with in the bar after dinner.
Making contacts and deals is also not the only business related reason I go to shows. I always come home with some fresh ideas on things I want to try, some reminders about things I should have been doing but haven't been for whatever reason, and in general a chance to recharge the batteries. How would suggest I measure the financial effect of the above on my bottom line? How much are ideas and inspiration worth?
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I walk in the mountains four times a week for inspiration. It has made me hundreds of thousands of dollars by clearing my head and repositioning my business and how I produce product. Its kind of like Zen and the art of porn. I just see this business in a malaise at the moment and nothing really productive coming out of these events. A good party is fun but a convention should be profitable. Hell, these things just look like any number of Optician conventions I have seen in hotels I have stayed in.