Quote:
Originally Posted by sarettah
Brandability is always a good thing in marketing, however google doesn't give a damn about brandability for the most part. (and I know I am not telling you anything you don't know) But search engines rule the web and most of the time folks click on search engine links because of the text returned, not because of the domain name.
I have always tried to go for brandable names and good se names and a lot of the time, those two are not mutually compatible.
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I absolutely agree with what you are saying. However, my idea about branding is not just locked to domain names. If you work at the boutique end of the business, word of mouth is very important to your success. Not a new concept in business. So in my world, my branding is kind of viral.