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Originally Posted by JFK
Sooner or later the small businesses will wake up and look for that ROI, the money pit is not bottomless. After all is said and done, its still a business and anyone who is serious about staying in it, will watch the bottom line.
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The big businesses will start seeing it soon too. Getting thousands of dollars worth of receipts to send a 2-3 non-management employees to shows to party and buy drinks and lap dances for the top producers will eventually lose it's shine. No one's going to leave a company that's making them money because they didn't get a company T-shirt. It's a lot cheaper to send your top affiliates some very high end gifts every few months than to give your employees free vacations. Unless you're new in the biz or have a lot of new sites that are coming out, attending a show is nothing but a big party that a lot of the actual owners seem to no longer want to be a part of.