I notice a lot of companies are advertising using these generic domains. I think it's Chevrolet in canada is using the adventures of Johnny in their commercials and the website they advertise is not chevoletcanada.com, but johnny.ca. I think the topper for the "generic domain" campaign would be the Toronto Zoo, who point to the
www.jealousanimals.com domain in their commercials, which are hilarious (you can see them on the site) and it's fabulous advertising for the zoo.