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Originally Posted by Toby
I don't think all the "bonus" content is of much value on a true niche sites. Surfers that are looking for niche content are usually very specific about what they're looking for. The rest doesn't seem to interest them.
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The trick with any fetish site is knowing the fetish. When you do, you understand what kind of bonus content is appropriate. Mostly it is subtle and the average person would not even understand why the content was appropriate. I would say that anyone with a fetish is very, very specific and focussed on what he is after. It is all in the details. If you are going to add bonus content to a fetish site, you can do very well in retaining your customers because they know you "get it". If you add the wrong content, you shoot yourself in the foot. If your guys love metal bra clips and you put up content with plastic bra clips, you will lose business. The average person looking at your site, just thinks it is a bra site. But it goes well beyond that. It is the secret of success in boutique websites.