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Originally Posted by Jace
This sounds so freaking dumb, but I need to know what exit traffic is.....From what I can tell it is just pop ups on exiting a site, is that right?
and does it do well?
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Yeah, that's probably the most common form of exit traffic, but technically I guess anything where you capture someone leaving your tour and send them somewhere else would be "exit traffic" regardless of how you implement it.
Doesn't work as well as it did back in the day, few things do, but used smartly you can still recover some sales.
I'll share one of my long time techniques that I dont normally give away for free to anyone other than friends and family. I have a lot of success with what I'll call "wrong turn exits". Ok, if someone hits a blonde site and they exit immediately, I figure that was a "wrong turn", so I might pop exits with brunettes and redheads. If it's a teen, I might feed 'em a MILF. If she has small tits, I might offer 'em big tits.
Now in reality I'm usually filtering and offering them multiple things, but I let psychology like that dictate what dominates the page or console.