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Originally Posted by Robin
They wouldn't have secured a few dozen high ranking URLs at Yahoo and now they use cloaking/redirection to let clients get traffic directly from them would they? 
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No
The feeds we create are specific to client sites. This is why we don't have to do anything to your actual sites. When we build feeds for clients, They are uploaded to our servers. The feeds contain information such as a URL to your site, title, description(which is displayed in the search listings), and text about your sites. These feeds are then crawled daily by the Yahoo spider. When a searcher types in a key word. The title and descriptions are what WE create in the feeds. This is why we can update them and change them quickly and have it updated without any changes required to your sites. Then when they click the link it goes to your site.
There are no tricks, to this, it's certainly not a scam. I wouldn't bring this stuff to you guys if I thought it was crap.