My brain just came up with the theme song for this thing. It's to the tune of "It don't come easy" by Ringo Starr (songs is 30+years old now, should be able to get use rights pretty easy)
for the TV, radio and Billboard spots:
"If you want to build some pews then you got to pay your dues"
Inside the community when you offer incentives for posts etc:
"If you want to build some pews then you gotta get some views"
Sometimes I'm so geniusafied it sacres me
