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Originally Posted by Mr Benn
Makes sense to me - if you include 10 of those messages for every 100 fortune cookies made, you could have between 1 - 10 people asking for another fortune cookie.
Voila, 1%-10% increase in sales 
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Mr. Benn, you got 5 points for being able to keep your eye on the business ball, so-to-speak.
I'm sending myself to the corner for not thinking of that....