[EroticySteve]

Rolo, I agree I don't see much blending of the Playboy brand and anything else, but I do believe that Playboy realizes that without having to branch off into hardcore on their own that they can venture down that path by acquiring a company that knows what they are doing.

This is a common story and one that will become even more common. Lens wasn't looking for an exit strategy, I'd say that he's 99% of the success of the company, it behooves Playboy to keep him on and make him happy and bonus him on his success on a continual basis.

I don't see Playboy stopping here, I see this to become a much larger component of their growth strategy.

I dont have any data on their subscription business but I have to assume that perhaps it's taken a dip with the advent of the Internet?