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Originally Posted by
Dravyk
So my question is, aeon, do you think it's possible to do branding without $50 million in the startup coffers? And if so, how?
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Originally Posted by aeon
I think there are a lot of ways...but I'm not gonna really go into my ideas for on the cheap branding because they could easily get used before I can and kill my little plans but if that much was needed just for start up coffers - most net based companies today wouldn't be here.
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Just wanted to clarify ... Eh, I was wondering where I got that large figure from. For one, it was early in the morning and no sleep.
I mentioned E-harmony, and that what was on my mind. That site is on, it seems, every channel and all times of day including peak times. And I was thinking of a sustained campaign as they have been doing for years also.
Obviously late night or Canadian television (which again didn't even come to mind when I posted in the wee hours) would be a whole lot cheaper.