TV does get a lot of exposure, but funnily enough the tube stations in London get a hell of a lot too as do other cities, with their billboards and advertising inside and outside the trains. Millions use these each day as do the airports where people are just milling around not wishing to make eye contact with others. Commuters/tourists are tightly packed liked sardines reading the adverts, waiting for their stop and a captive audience .. typically they wait for anything up to 8 minutes on a platform here in London for a tube train and everyone has a phone. The typical journey is at least 5-10 minutes in a confined space. I am currently looking at bluetooth technology to transmit information from these billboards/posters straight to a users phone when they pass by them with all the relevant details for website, email addresses etc, so there is no work for them to do. Even the possibility of transferring the animated flash/video advert so they have a copy of it on their phone as a freebie