[DollarManSteve]

Ok, so here's my disjointed, fractured message regarding.. well, im not sure yet, I'll tell you when im done writing.

I think the future of branding is completely different than how it exists in its current state. Like many instituitions of our 'old' economy (I dont like using the words 'old' and 'new' simply because of the connection to internet bubbledom, but.. I did), the notion of branding is a centralized, top-down mechanism where by a business entity creates a state of suspended disbelief in the conusmer through marketing and advertising. Through a complex interwoven matrix of mediums, an abstract thing called a 'brand' is created in the collective consciousness of the society. This is how branding works today, and there are different mediums (TV, internet, etc..) seperated by a psychological barrier; I say Psychological barrier because, in reality, there is no distinct difference, in my opinion, between a message being sent on TV or on the internet, or radio or what have you - its just data. We are now in a transitional time where we deploy the ideas of the 'old economy' using the technology that will fundamentally alter these Paradigms.. there now exists a lag between what the technology is capable of and the way we use it. We're like the mule with the spinning wheel....

Next post - the future!!

edit for grammar and spelling :P