Quote:
|
Originally Posted by Nickatilynx
back in 96 hardly any TV ads mentioned a website.Now they all do.
One here says this ad is "censored" come and see it at www...etc etc.
|
I've been of the opinion that this is a brilliant marketing strategy.
It manages to get the message out to the masses in a relatively cheap medium. The effect of that message can be immediately tracked by the number of visitors to the website. From a marketing analysis perspective you can't get much better information. This can all be then analysed and adjustments can be made quickly and effectively.
In the past, while people were watching your commercials, it was sometimes a little harder to find out the effect any particular part of the advertising campaign was having. And by extension, what to change.
This sort of advertising can show the companies exactly what they're doing right and wrong, and help to justify the expense.
Instead of throwing say 5000 in advertising and hoping for the best, companies and now much more easily throw that money in and say... ok was it worth it?.
wow... I get to contribute to an actual business thread.