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Originally Posted by Hell Puppy
TV can work if you really pound it into the ground. It also helps to have an offline product that can be ordered by phone so you dont leave the revenue from people who are "offline" on the table.
Best example of TV branding for adult stuff that I can remember is Girls Gone Wild. He built a hell of a brand off that thing. But you couldn't hardly turn on the TV late at night without hearing that goofy caribbean music theme and see hotties dropping their bikini tops.
But remember he was also pushing DVD's and video tapes at the same time, the traffic to the website was purely incidental in his business plan.
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Those are good points and Joe Francis is a marketing genius but I also look at any place I can find advertising and I see some smaller net based companies continually advertising.
Either they’re just throwing venture capital (or their own) away or they’re seeing a return because they keep advertising month after month. That makes me take a look - a very serious look.
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It could be that I'm just obsessed...for fuck's sake I have a notebook here with companies I've seen - where they advertise, the products - the minium advertising based on the medium/contract and how long they've advertised - if they're still going beyond the mininum, how long they went beyond the minimum etc.,