Re: Actual business thread...
TV can work if you really pound it into the ground. It also helps to have an offline product that can be ordered by phone so you dont leave the revenue from people who are "offline" on the table.
Best example of TV branding for adult stuff that I can remember is Girls Gone Wild. He built a hell of a brand off that thing. But you couldn't hardly turn on the TV late at night without hearing that goofy caribbean music theme and see hotties dropping their bikini tops.
But remember he was also pushing DVD's and video tapes at the same time, the traffic to the website was purely incidental in his business plan.
|