careful kiddo, you might actually have to agree with me on something.
you'll hate this too ... the biggest crossover market is women ;-)
>>I think as the net/TV/cable integrate more and more...branding will become incredibly important - but I could be fuck all wrong.
perfect example of this is the current music industry ... net, tv, cable and cell phones all working together to pump out crap that teenagers spend a fortune on. MTV is a great example ... with the introduction of cable tv, then cell phone multimedia recently, MTV has become a huge power controlling a lot of media assets - meaning anytime new technology comes along, they own assets and a brand to guarantee instant success in a new medium.
mainstream is almost impossible to crack without a brand ... the suits actually care about media kits and pretty graphics ... even if the audience doesn't, you can't get to them without impressing the suits.