Branding and crossover marketing (into mainstream mediums) are things I've been obsessing about lately...those whacky Armenians at cyberage.com have had a commercial in the works for a while and are finally gonna run it nationally on cable channels.
What do you all think about crossover marketing/branding? Have you even thought about doing it? I have some domains/sites in the works that I'm hoping to push through more mainstream mediums so this is my pet fetish lately. Whenever I see an ad about a net-based product/service in mainstream media I get all eyebally and shit. I think as the net/TV/cable integrate more and more...branding will become incredibly important - but I could be fuck all wrong.
Here's the commercial btw:
http://www.cyberage.com/tv