IMO, First-Mover advantage is for the most overrated - unless you can patent your idea/concept/product or buy the land/property. That doesn´t mean you shouldn´t try and invest if you belive in the idea, but you should know that once the money is there, then competition will be fierce.
So rule of thumb - you need to make high margin profits today, so that you will have money, when the market evolves into the next level (unless you are looking to cashout at that time ;-)))
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"Chaos is the law of nature, order is the dream of man."
~Henry B. Adams (Historian) 1838-1918
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