[clubta]

Now thats interesting ,to me. clubta , Whats your theory on wht the difference between engines?

here's our secret.. go to the YAHOO/ OVERTURE workshops learn as much as you can, or hire us to teach you what we have learned.

Here's what we do and I would suggest if your doing any type of pay per click from anyone you should do the same.

< i'll use my overture.com account as an example

1. we purchase traffic from overture.com
2. we track sales from overture.com per conversion, per keyword, per traffic affiliate of overture.com.

real example:
bigboobs.com is an overture.com affiliate selling or pulling xml from overture.com ppc listings. I do 1/1000 with this affiliate of overture.com not the best quality and does not work for me. (google ad words lets you put url's you do not want your ad to run on. much bigger ROI.) currently with overture I have to ID the keyword and referring source of traffic to create ROI on sales.

we use yahoo search optimizer to track sales with overture.com, google.com, findwhat.com and sex.com

the concept is simple

Target profitable keywords and eliminate costly 'misses'

Target profitable sources of traffic and eliminate costly 'misses'

Track sales revenue in real-time from any web browser

Analyze behavior and pinpoint problems in your traffic flow.
and i'm not talking web trends..

webmaster at clubta.com