Quote:
Originally posted by BillPMB@Jun 9 2005, 09:02 PM
With all do respect.
What the fuck do advertisers know about a price point for profitability?
I'm not trying to piss on anyone, but that just seems incredibly stupid to me.
"Sure, offer all our sites for a buck ninety five a month. No biggie, they get a few terbytes of content for 2 bucks and you get 20 cents!"
Please, someone explain to this old man why this is a good thing? 
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I will give you some examples and hopefully help you to explain why price is good thing
It may not be a good thing for your traffic..
Traffic will convert differently..
example I purchase overture.com pay per click traffic, pre-qualified the title and description to reflect credit card needed.
title: Wow Club T A with Valid Credit Card
I convert 1:126 with overture.com traffic
promoting a free 3 day pass that converts into a 19.95 monthly - includes all 7 sites.
We have promoted on overture for 6 years now and have tried 9.95 monthly, 19.95 monthly, 24.95 monthly, 29.95 monthly, 34.95 monthly, and 39.95 monthly.
offering 3 day trials for FREE, 2.95 and 4.95
The only way to know is test the traffic you have. then test it some more with different price points and creative.. when we do advertising we mix up the designs, sites and price options..
overture traffic works well with FREE trials and 19.95 monthly
google ad words traffic works well with 2.95 3-day trial and 39.95 monthly.
sex.com traffic works ok with FREE trials and 19.95 monthly
To make everyone’s traffic convert, price is always a factor.
I mean my visitors that don't convert into sales did not make a Spontaneous,
impulsive buy.. based on price, site and creative.
I target Porn Stars, Swingers Club, Lesbian Sex, Teen Sex, Amateur Sex, Sex World and Fetish sex...
Amateur - converts the best
Teenage Pie - converts the next best
Swingers world - converts nicely and retains the best.
finally, our affiliate program NATS drops a cookie on the visitors machine, when that visitor comes back at any time and makes a purchase the webmaster gets
credit. also when a visitor makes a purchase lets say takes the free trial for 3 days and cancels... well we send them offers in email for a discounted rate to come back, 80% do take us up on our offer. and the webmaster will get credit as long as the user didn't delete the cookie..
so, price does make a difference to our customers becuase 80% will come back for a discounted rate... but remember price, sites, traffic and creative all play a roll on conversions. and customer support and content make the difference in retention..
I'm not telling you to offer all sites for a buck ninety five a month, if this is your traffic and it converts for you, you should sell emails for $1. and not paysites.. paysites need money for tour bandwidth and content bandwidth.. outside of that it's all profit...minus processing and new content every month..
This should help...
best, webmaster at clubta.com