I think his scam has changed.
I believe it started to scam advertisers into advertising on SC. Now that he has lost every one of them, I think it is just trying to get people to think more of him than he really is. During the radio interview I asked him why he claimed to be number 2 after GFY. He said everyone likes to exaggerate.
He asked Boardtracker to stop tracking SC when they stopped counting non business threads. He saw SC dropping like a stone. But, of course he blamed Boardtracker for being in our pockets.
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