Most people who type in a domain name like men.com into their address bar, generally speaking...are internet newbs (the exception being any webmaster related domain names) ....
How many internet newbs have even heard of Alexa, nevermind download the Alexa toolbar?
Personally, I think those numbers do NOT represent the actual typein traffic the domain gets....
That said, type in traffic is the best....as nick says....do nothing and collect your checks....with targeted type in traffic you can't go wrong.
