Hey Serge,
When do companies learn?
A business that relies soley on advertising revenue for income is going to hit the shitter at some point. Google is riding the wave right now. Adwords and Adsense are great programs, but as with anything else on the web that is an affiliate program. Shitbirds will figure out how to cheat it and devalue it with hitbots and the like. I've seen adsense on thousands of non content based sites. (even consoles from non content based sites)
Yahoo was in the same boat years ago. Then, they hit the shitter and started charging for listings. Even by charging for listings, they're not the force they once were even with more surfers on the web.
Geeze I'm thirsty....
