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Old 04-20-2005   #23
Urban Legends Video
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Join Date: Apr 2005
Location: NYC
Posts: 43
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Quote:
Originally posted by Trev@Apr 20 2005, 02:32 PM

The surfer hits your site before your sponsors, so it's down to you to get the email addy first!

If you don't then you can't whine when your sponsor does!
You're acting as if an email address is a discrete item where once someone "gets it", it belongs to them and them only. That's just not the case. If you get the email address before your sponsor, and then they get it, it still dilutes the value of that address. And especially so if the sponsor is, or sells to anyone who, is a big email program. So it's not a matter of "you get it first", it's a matter of your property being devalued - that property being your client list; and if you don't understand the value of a client list in ANY business, there's nothing I'm going to be able to write here which is going to explain it to you. If you don't think that this is valuable, then please be so kind as to send me your list. I'll give you a dollar for it.
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