Jiz..if the site is msm.com then you are in trouble with Mr. gates unless you lose that traffic fast fast...
I would sorely reccomend just redirecting all of it to
http://www.weekend-jewelry.com or
http://www.paperjewels.com (2 sites I hate and want to get in trouble, ya know)
Messing with Gates is just asking for trouble.....
Trust me
Or you could do Slav and Colin or NickP recommended.............